Sometimes with video games, the pricing can be ridiculous. Not always ridiculous as in too high (but it often is) but ridiculous because they defy logic.
One example of this was around 6 months ago, the Orange Box for 360 was priced at €30 pre-owned, the same store sold it new for €20. Another example was during Zavvi's closing down sale. They claimed to have amazing offers. They did but not quite in the sense they meant. Mirrors Edge reduced from €60 to €59.99. Quite underwhelming.
Another case of bad pricing is on Steam. They converted $10 to €10 for Garry's Mod. Another page has a TF2 + Gmod offer at $25 or €25. $1 is not €1. A quick google reveals the current exchange rate is $1 -> €0.71 .
For reference, at the time of this post, €25 is equal to $35.
Combine this with the poor broadband connections in my area (1 meg) and Steam's frequent downtime, and digital downloads don't look very appealing any more. And Gamestop's PC game prices are far more reasonable now than they have ever been before. €40 for the Sims 3 or E:TW, PC games are now cheaper than even Wii games. When I bought E:TW, that was cheaper than the price on Steam (€49.99) . And Steam is supposed to have lower costs to distribute these games... Like duty-free shops that can charge much less, but mysteriously don't.